Skip to main content

Troubleshooting Guide for Common Target Plus Errors

M
Written by Mary Jackovin-Bates
Updated over a week ago

This article is designed to help you resolve errors related to rejected items in Target Plus. All corrections should be made directly in your SPS Assortment Item Import template and then uploaded to Assortment. Once completed, your Assortment Consultant can submit the updated information to Target Plus.

Expand each section to review possible errors and how to resolve them in each of the five categories below.

ITEM LEVEL ERRORS

ERROR MESSAGE

SITUATION

VENDOR ACTION IN ASSORTMENT

This does not align with Target's inclusive merchandising strategy

The item, word, or phrase violates Target's inclusive strategy.

  • If Suspended, no further action is needed.

  • If Rejected, remove or update the word or phrase in question and send back for review.

Rejected due to the Parent SKU being rejected.

There is no published version of a VAP, so children would show on target.com as standalone items until VAP issues are resolved.

Update VAP & VCs and resubmit them together.

Target has removed this item from Target.com due to a guest reporting incorrect product information.

Target Guest has reported an issue with the data not being consistent between all data points.

NOTE: Not all feedback is about incorrect/bad data.

Update data to be consistent and resubmit to Target.

Item requires compliant work to be completed first.

Either:

1) The item may contain a set of words/phrases that are not allowed for marketing (selling) an item or

2) This is a WERCS issue.

Review the NOTE, update impacted fields and resubmit for review.


PRODUCT TITLE ERRORS

All errors are associated with the attribute PRODUCT TITLE.

ERROR MESSAGE

SITUATION

VENDOR ACTION IN ASSORTMENT

Product Title does not align with the image(s) provided.

Product description (Product Title) doesn’t align with the image(s) provided.

  1. Review the Product Title and image(s)

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Update the misspelled word(s) in the product title.

Product description (Product Title) contains misspelled words.

  1. Correct the spelling error(s)

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Product Title does not align with the provided item data.

Product description (Product Title) doesn’t align with the provided item data.

  1. Review the Product Title and attribute(s) that do not align

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Product Title contains inappropriate ordering of words.

Order of words appears to be offensive.

Examples: Yellow Baby Doll, White Girl's Shirt, Black Men's Pants, etc.

  1. Review word ordering

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Parent item must have a Product Title.

Partner submitted a parent item without a Product Title.

NOTE: Parent Product Titles must not include child variation information.

  1. Add a Product Title to the parent item

  2. Upload template containing both parent and child items into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

The product title provided does not align with Target's Product Title strategy.

The Product Title has one of the following issues:

  • Missing recommended data points.

  • Has a misspelled word.

  • Improper casing.

  • Abbreviations used incorrectly.

  1. Review the additional NOTE at the end of the error

  2. Update the Product Title accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Product title brand and brand attribute do not align.

Product Title Brand and Brand attribute do not match one another.

  1. Review the Product Title and Brand attribute

  2. Update the Product Title and/or the Brand accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Refurbished products need to have Manufacturer Refurbished or Pre-Owned in the Product Title.

Partner has submitted a refurbished item but left Manufacturer Refurbished or Pre-Owned (video games only) out of the Product Title.

  1. Review the error

  2. Update Product Title to include Manufacturer Refurbished or Pre-Owned (video games only)

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Product Title exceeds the 150-character limit.

Partner's Product Title looks extra-long, thus causing issues downstream.

  1. Edit Product Title be 150 characters or less

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.


LONG COPY AND FEATURED BULLETS ERRORS

ERROR MESSAGE

SITUATION

VENDOR ACTION IN ASSORTMENT

SPS ATTRIBUTE(S)

Remove bullet points from long description.

Long description contains featured bullets.

NOTE: Exception is when it lists what's included)

  1. Update the Item Extended Description to only contain sentences and not bullet points

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Long description does not align with the product title

Long description does not align with the product title.

  1. Review Item Extended Description and Product Title

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description and Product Title

Feature bullets does not align with the Product Title.

Feature bullet(s) does not align with the Product Title.

  1. Review Feature/Benefits bullet(s) and Product Title

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits and Product Title

Long description does not align with the image(s) submitted.

Long description does not align with the image submitted.

  1. Review the item's image and Item Extended Description

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Long description does not align with item data.

Long description does not align with attribution.

  1. Review the Item Extended Description and item data

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Remove offensive words/ sayings from long description.

The partner has submitted a long description that has offensive words or phrases.

  1. Remove the offensive words/phrase from the Item Extended Description

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Refrain from making claims in the long description.

The partner included claims in the long description that are missing supporting documents.

NOTE: Claims must have support from research or some type of documentation proving the claim to be real.

  1. Review the Item Extended Description

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Include the refurbishment process, product quality or manufacturer approval in the Long Description.

The partner has submitted a refurbished item but is missing additional information (i.e. Warranty) in the long description.

  1. Review the Item Extended Description

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Refrain from making claims in the feature bullet.

The partner included claims in the feature bullet(s) that is missing supporting documents.

NOTE: Claims must have support from research or some type of documentation proving the claim to be real.

  1. Review the Features/Benefits

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Remove guidance to another company.

Partner has included a link, email, number, etc. in the long description or feature bullet that leads the guest to another company.

  1. Remove the link to another site from the Item Extended Description and/or Feature/Benefits bullet(s)

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits and/or Item Extended Description

Update long description and feature bullets to align.

The partner-provided long description and feature bullet(s) do not align with one another.

  1. Review the Item Extended Description and Feature/Benefits bullet(s) that the error is applied to

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits and Item Extended Description

Long description and feature bullets are the exact same.

The partner has provided a long description and feature bullets that are the exact same, taking each sentence from the long description and using it as an individual bullet.

NOTE: Feature Bullets should be 3 to 8 words and provide highlights of the item.

  1. Review the Feature/Benefits bullets and Item Extended Description

  2. Update the Feature/Benefits bullets to be highlights of the item (roughly 3 to 8 words)

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits and Item Extended Description

Remove duplicated bullet information.

Duplicated bullet information

  1. Feature/Benefits bullets

  2. Remove the duplicated information

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Feature bullet should not allude to the next bullet.

Feature bullet alludes to the next featured bullet by using "and…" at the end the end of the bullet.

  1. Review Feature/Benefits bullet in question

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Remove all special characters/ HTML code from feature bullet.

Special characters/ HTML code populating.

  1. Remove special characters/HTML code from the Feature/Benefits bullets

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Feature bullet does not align with the image submitted.

Feature bullet(s) does not align with the image submitted.

  1. Review the Feature/Benefits bullet(s) and image

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Feature bullet does not align with item data.

Feature bullet(s) does not align with attribution.

  1. Review the Feature/Benefits bullet(s) and item data

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Remove offensive words/sayings from feature bullet.

The partner has submitted feature bullet(s) that has offensive words or phrases.

  1. Remove the offensive words/phrase from the Feature/Benefits bullet(s)

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Item needs to have at least 2 feature bullets.

The partner submitted an item with zero or one feature bullet.

  1. Update your item to have at least two Feature/Benefits bullets

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits

Long description notes, battery included - update all battery attribution.

The partners long description notes that the item includes batteries, but the battery attribute fields are blank.

  1. Add the battery data to Battery Material, Target Battery Information, and Battery Type

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Battery Material, Target Battery Information, and Battery Type

Long description notes, battery included - update all battery attribution.

The partners feature bullet(s) notes that the item includes batteries but the battery attribute fields are blank.

  1. Add the battery data to Battery Material, Target Battery Information, and Battery Type

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Battery Material, Target Battery Information, and Battery Type


ATTRIBUTION ERRORS

ERROR MESSAGE

SITUATION

VENDOR ACTION IN ASSORTMENT

SPS ATTRIBUTE(S)

Item type does not align with the item.

Partner submitted an item type that does not align with the images/ long description/ bullet/ attribution.

  1. Review the item and error

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Target Plus Item Type

Item subtype does not align with the item being submitted.

The partner submitted the correct item type but the incorrect item subtype.

  1. Review the item and error

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Target Plus Item Type

Item data does not align with the product title.

The item data does not align with the information provided in the product title

  1. Review the attribute(s) and product title that do not align

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Product Title

Item is Refurbished, update Product Condition to reflect Manufacturer Refurbished.

The partner has submitted a refurbished item, but Product Condition does not have a value provided.

  1. Update Product Condition to reflect Manufacturer Refurbished

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Product Condition

Remove variation size and variation color data, add data to color and size.

Variation color and size listed, but item is a stand alone.

NOTE: If stand alone, variation color and size should not have data mentioned. Only list color and size when varying by these themes. Add color and size information to the appropriate color and size attribution.

  1. Review the color and size variation data

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Primary Variant Name, Primary Variant Value, Secondary Variant Name, Secondary Variant Value

Update variation theme to align with variation attribution.

Partner has submitted the variation incorrectly and needs to adjust.

Examples:

  • Variation theme is size OR color but both variation size and variation color attributes contain values.

  • Variation Size field has size listed, but variation theme is color.

  • Variation Color field has color listed, but variation theme is size.

  • Variation theme is size and color, but sizes are all the same

  • Variation theme is size and color, but colors are all the same

  1. Review variation theme and the variation data fields, if:

    a. Size and Color contain attribution, update variation theme to Size and Color.

    b. Size contains attribution, update variation theme to Size.

    c. Color contains attribution, update variation theme to Color.

    d. Variation theme is size & color but all sizes are the same, update variation theme to color.

    e. Variation theme is size & color but all colors are the same, update variation theme to size.

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Primary Variant Name, Primary Variant Value, Secondary Variant Name, Secondary Variant Value

Update variation size to be guest friendly.

Variation size appears to be in coding.

  1. Review and update variation size to be guest-friendly

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Primary Variant Name, Primary Variant Value, Secondary Variant Name, Secondary Variant Value

Data is duplicate of another child item in the relationship.

Partner submitted two or more child items with the same variation data, making the child item not unique.

  1. Review the children items with the same data

  2. Update the information or variation theme

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Primary Variant Name, Primary Variant Value, Secondary Variant Name, Secondary Variant Value

Item data does not align with the long description.

The partner submitted item data that does not align with what is mentioned in the long description.

  1. Review the item data and Item Extended Description

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Item data does not align with the feature bullet(s).

The partner submitted item data that does not align with what is mentioned in the feature bullet(s).

  1. Review the item data and Feature/Benefits bullet(s)

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Features/

Benefits

Package dimensions provided do not align with the item.

The item received error: A potential anomaly was detected with the submitted dimensions of this item and needs to be validated before further action is taken.

  1. Review the package dimensions

  2. If inaccurate:

    a. Update accordingly

    b. Upload template into Assortment

    c. Notify your Assortment consultant to then resubmit to Target.

  3. If accurate, notify your Assortment consultant to then resubmit to Target.

Consumer Package Length, Consumer Package Width, Consumer Package Height, Consumer Package Weight

The brand attribute does not align with product title brand.

Product Brand and Product Title Brand do not match

  1. Review the Brand attribute and Product Title

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Brand, Product Title

Proper brand name is needed.

Seller has submitted a brand that does not align with what's in the Target system.

NOTE: Target+ team will share how brand was entered in Target's System.

  1. Review the brand submitted

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Brand

Item needs or includes a Battery - update all battery attribution.

Partner submitted an item that needs or contains a battery but did not fill in all the data to flag the item correctly.

  1. Ensure Battery Material, Target Battery Information, Battery Type have data

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Battery Material, Target Battery, Battery Type

The attribute provided is an invalid value.

Partner has provided an attribute that does not align with the value list Target has in its system.

  1. Review the data submitted

  2. Confirm the valid values for this attribute in T+ portal

  3. Update accordingly

  4. Upload template into Assortment

  5. Notify your Assortment consultant to then resubmit to Target.

Item data does not align with the image.

The partner submitted item data that does not align with the image(s).

  1. Review the attribute(s) and image(s) in question

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item data does not align with other item data.

The partner has submitted item data that does not align with another item data attribute.

Example: Product Size indicates Regular but Variation Size indicates 10 Long.

  1. Review the item data

  2. Update the attribute that is incorrect to align it with the other attribute

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.


IMAGE ERRORS

ERROR MESSAGE

SITUATION

VENDOR ACTION IN ASSORTMENT

SPS ATTRIBUTE(S)

Submit a quality alternate image that accurately represents the item.

The primary image is good but the alternative image(s) are incorrect or do not meet quality standards.

OR

Partner submitted an image that is a drawing or illustration, not a true depiction of the product.

  1. Update the quantity of the image(s) with issues

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

OR

  1. Review the error

  2. Remove or update the URL to reflect an actual image

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Remove duplicate image.

The partner has submitted the same image more than once for the same item.

  1. Remove the duplicated image(s)

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Resubmit a primary image that depicts the whole product.

The partner submitted an image that only shows part of the product being sold, as if part of it is cut off in the image.

(NOTE: Primary image (image 1) should always be of the whole product, alternative images can be of specific parts of the product).

  1. Update the image/cropping to ensure the whole product is being represented in the image

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Resubmit primary image on a white or gray background.

Primary image was submitted on a background color other than white or gray, or is a lifestyle image.

NOTE: Reference Job Journals for when Lifestyle images may be okay as the primary.

  1. Update the background of your image to be white or gray

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Primary image should only reflect the item being sold.

Primary image contains other items in the image vs the item that is actually being sold.

  1. Update the primary image to contain only the item being sold and move the current primary image to be an alternative image.

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Primary image does not align with alternate image(s).

Primary image does not align with the additional images provided.

  1. Review primary and alternate image(s) and remove the image that is incorrect

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Resubmit a primary image that's good quality.

Primary image is distorted, pixelated, not properly cropped/squared or did not download correctly.

NOTE: Images cannot be distorted. Images must be clear and of high quality. Minimum pixilation should be 1200 x 1200 but no more than 5000 x 5000.

  1. Review primary image and replace with an image that meets quality standards

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Image should not be zoomed in on packaging.

Image is zoomed in on a specific part of the packaging

NOTE: Full package shots are the exception.

  1. Update the image to reflect a full package shot

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

Remove image link - images should not contain text, logos, charts, watermarks, etc. Full package images are acceptable.

The image has words or phrases on the image, that are not mentioned in the product title, long copy or feature bullets.

NOTE: Text on an image is an accessibility issue for Target and is not able to be read back to a visually impaired guest.

  1. Review the image with this error

  2. Add the text to the appropriate attribute field*

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

* If unable to add text, remove image link.

Media URL, Media Name, Media Type

Submit the Energy Efficient Guide as an alternate image.

Item submitted requires an Energy Efficient Guide but one wasn't provided.

NOTE: The following types of items will always need an Energy Efficient Guide; Target is not able to move forward with the item until it's been added: Boilers, Central Air Conditioners, Clothes Washers, Dishwashers, (all) Freezers, Furnaces, Heat Pumps, Pool Heaters, Refrigerators, Televisions, Water Heaters, and Window Air Conditioners.

  1. An Energy Efficient Guide is needed for this type of item. Add this as the last alternate image

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

This image doesn't align with Target's inclusive merchandising strategy.

The partner submitted a questionable image.

  1. Remove the offensive image

  2. Upload template into Assortment

  3. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

The alternate image does not align with the primary image.

The alternate image does not align with the primary image.

  1. Review the primary and alternate images

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

This image does not align with the product title.

The image does not align with the data in the product title.

  1. Review the Product Title and Image

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

This image does not align with the long description.

The image provided does not align with how the item is being described in the long copy.

  1. Review the image(s) and Item Extended Description

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Media URL, Media Name, Media Type

This image does not align with the feature bullet.

The image provided does not align with how the item is being described in the feature bullet.

  1. Review the image(s) and Feature/Benefits bullets

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Product Title

This image does not align with the attribution.

The partner submitted an image that does not align with the attribution.

  1. Review the image and attribute(s) in question

  2. Update accordingly

  3. Upload template into Assortment

  4. Notify your Assortment consultant to then resubmit to Target.

Item Extended Description

Size chart image can only be added after a size chart has been associated with the item.

The partner has submitted their size chart information as an image but the size chart information has not been associated to the item.

  1. Submit your size chart information in excel format with the TCIN(s) to product.content@target.com

  2. Inform them you are a Target+ partner and cc the TM you are working with from Target+ Item

  3. Wait for the Content Team Member to confirm they've tied the size chart information

  4. Upload template into Assortment

  5. Notify your Assortment consultant to then resubmit to Target.

Features/ Benefits



More Information

Check out our Assortment Collection to see all Assortment articles.

Did this answer your question?